Boston, MA (PRWEB) January 27, 2011
Anaqua, a leading provider of intellectual asset management software and services, and Imperial Tobacco Group, a leading international tobacco company, have entered into a multi-year agreement for use of the ANAQUA Enterprise IAM solution to manage the company?s global trademark portfolio.
Imperial Tobacco Group is one of the world?s leading brand owners with trademarks in more than 200 countries. ?We needed a system that would allow us to access and analyze our portfolio more easily and at the same time support close collaboration with our law firms,? said Stephen Reid, the company?s Senior IP Counsel. ?We looked at several tools in the marketplace and were very impressed with Anaqua?s potential to support collaboration with the wider community involved in our global trademark activity. The implementation of the system went smoothly even with our large portfolio.?
?I am delighted to welcome another global brand leader to our client community,? said Priya Iyer, CEO of Anaqua. ?We have a proven track record with large trademark portfolio clients like The Coca-Cola Company, Microsoft, Kimberly-Clark, Diageo and many others. Our continuous focus on innovation and significant investments in productivity enhancements, personalization tools, dashboards and reporting keeps the best in class ANAQUA Trademark solution ahead of the market. Our streamlined Enterprise implementation methodology allows clients to reduce their cost of implementation and be up and running quickly.?
About Anaqua
Anaqua provides intellectual asset management software and maintenance services to patent and trademark holders worldwide. Anaqua?s software helps leading companies grow and protect company value with an advanced, flexible IAM solution used by more than 20,000 users in over 100 countries to manage more than $ 500 billion in intellectual assets. The ANAQUA Enterprise IAM solution supports the full IA lifecycle from idea to monetization for all IA categories, including inventions, patents, trade secrets, brands and trademarks. Clients include Microsoft, Ford, Kimberly-Clark, Eastman Chemical and The Coca-Cola Company. ANAQUA Express is a streamlined, more affordable solution for smaller IP teams. ANAQUA Essential helps law firms manage intellectual assets on behalf of their clients.
Anaqua?s annuity services are provided in collaboration with its sister company, SGA
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